Search Analytics
How to read the Search Analytics dashboard in the Malachyte Portal
Search Analytics shows how shoppers use search on the site: what they search for, which products come up most, and which searches return nothing.
To open it, go to Search → Analytics in the Malachyte Portal.
Choosing a Date Range
At the top of the page, clients can:
- Pick a Time Range (for example, Last 28 days), or set a Start Date and End Date.
- Turn on Compare to compare two periods.
- Choose a Subdomain.
The dashboard also shows when the data was last updated (for example, Last data update was at: Nov 3, 6:00 PM).
Summary Numbers
| Metric | What it shows |
|---|---|
| Total attributable sales | Sales attributed to Malachyte search in the selected date range. |
| Total searches | How many searches shoppers ran. |
| Search results | The total number of products returned across all searches. |
| No results | How many searches returned no products. |
Tables
| Table | What it shows |
|---|---|
| Top searches | The most common search terms and how many times each was searched. |
| Top results | The products that appeared most often in search results. |
| Top searches with no results | Search terms that returned no products. Click Add Synonym or Create Rule next to a term to fix it. |
Each table shows 5 rows at a time. Use the arrows to see more, or change Rows per page. The no-results table also has a search box to find a specific term.
Charts
The Total searches, Search results, and No results charts show each metric by day across the selected date range. Use them to spot trends or sudden changes, for example a drop in searches after a site update.
Tip
Check Top searches with no results regularly. A synonym often fixes misspellings or different wording, and a search term rule can make sure the right products show for that term.