Adding Rules to Search

Rules and Conditions allow you to control exactly which products surface in Search results — from strict eligibility gates to soft ranking adjustments.

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Advanced Customization: Adding Rules & Conditions

Search strategies use a Rules → Conditions hierarchy to determine exactly which products surface to your customers.

1. Conditions

A Condition is a single, atomic check against your product catalog.

• Examples: Price < $50, Category = Jackets, or Margin > 20%.

2. Rules

A Rule acts as a container for one or more Conditions.

• Conditions within a single Rule can be combined using AND / OR logic.

3. Multiple Rules

Rules themselves can also be combined with AND / OR logic. This flexibility allows you to build everything from simple filters to complex, multi-layer logic trees.

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Logic Summary

To help visualize the hierarchy:

• Condition = Atomic check
• Rule = Logical group of conditions
• Multiple Rules = Your full search strategy

Merchandising Controls

Each Rule applies one control type that determines how matching products behave within the Search strategy.

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Application Scope

These controls can be applied to a wide variety of data points, including:

• Catalog Attributes: Themes, margins, inventory levels, or star ratings.
• Specific Identifiers: Individual Product IDs (SKUs).
• Business Logic: Any custom attribute defined in your product feed.

Note: If a product is targeted by both an Only Show rule and a Hide rule, the Hide rule takes precedence and the product will be removed.

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Condition Examples by Attribute

Below are common configurations for applying merchandising logic across different product attributes in Search.

💰 Price & Margin

• Price
  • Only Show Price < $50 → Only budget products appear in results.
  • Hide Price > $200 → Luxury items are removed from search results.
  • Bury Price > $150 → Higher-priced items sink to the bottom.
  • Promote Price < $40 → Entry-level items rise to the top.
• Margin
  • Only Show Margin > 20% → Focus exclusively on profitable inventory.
  • Hide Margin < 5% → Automatically remove unprofitable items.
  • Bury Margin < 15% → Reduce visibility for thin-margin products.
  • Promote Margin > 35% → Aggressively boost high-profit items.

🏷️ Collection & Product ID

• Collection (Taxon)
  • Only Show Taxon = Men's Jackets
  • Hide Taxon = Clearance
  • Bury Taxon = Accessories
  • Promote Taxon = New Arrivals
• Product ID (SKU)
  • Only Show Product ID = 123456
  • Hide Product ID = 789101
  • Bury Product ID = 222333
  • Promote Product ID = 999888

✨ Theme

• Only Show Theme = Summer Collection
• Hide Theme = Holiday Specials
• Bury Theme = Flash Sale
• Promote Theme = Limited Edition

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Visual Indicators & Logic Precedence

🎨 UI Color Coding

In the dashboard, rules appear as colored chips to help you quickly identify the logic type:

• 🟢 Green (Only Show): Strict eligibility gate.
• 🔴 Red (Hide): Absolute removal from results.
• 🟠 Orange (Bury): Soft demotion (lower ranking).
• 🔵 Blue (Promote): Soft boost (higher ranking).

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⚡ Precedence Order

Eligibility is always evaluated before ranking. A product must first "survive" the hard gates before any boosting or burying takes effect.

The Processing Pipeline:

1. Hide (Highest priority — if it's hidden, nothing else matters).
2. Only Show (Filter logic).
3. Promote / Bury (Final ranking adjustments).

[!IMPORTANT] A product must pass both the Hide and Only Show logic checks before Promote or Bury ranking changes are applied.

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Grouping Rules & Conditions — Examples

The power of the Search strategy engine lies in combining multiple rules and conditions.

1. Simple AND Rule

• Rule 1 — Only Show
  • Conditions (AND): Category = Women's Accessories AND Price < $100
• Result: Only women's accessories under $100 are eligible.

2. OR Conditions Within One Rule

• Rule 1 — Promote
  • Conditions (OR): Theme = New Arrival OR Margin > 40%
• Result: Either new arrivals or very high-margin items receive a boost.

3. Multiple Rules with AND (Eligibility + Blocking)

• Rule 1 — Only Show (AND): Category = Men's Jackets, Price < $180, Inventory > 0
• Rule 2 — Hide (OR): Theme = Clearance, Margin < 8%, Product Rating < 3 Stars
• Result: Only in-stock men's jackets under $180 are eligible; clearance, low-margin, or poorly rated items are removed entirely.

4. Multiple Rules with OR (Parallel Boost Paths)

• Rule 1 — Promote (AND): Category = Sneakers, Margin > 25%, Inventory > 20 Units
• OR
• Rule 2 — Promote (AND): Theme = Limited Edition, Price > $120, Launch Date < 30 Days Ago
• Result: Products only need to satisfy one full Rule to be promoted.

5. Mixed Eligibility + Ranking (Layered Strategy)

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Saving & Testing

Once you have configured your logic:

1. Save: The Search strategy will appear in your Strategy Table.
2. Validate: Use the Playground to preview and validate the logic against real data before going live.