Recommend Analytics
How to read the Recommend Analytics dashboard in the Malachyte Portal
Recommend Analytics shows how recommendation components perform: how much they sell, how often shoppers click them, and which components do best.
To open it, go to Recommend → Analytics in the Malachyte Portal.
Choosing What to View
At the top of the page, clients can:
- Pick the store from the menu in the top-left corner, if there is more than one.
- Pick a Time Range (for example, Last 28 days), or set a Start Date and End Date.
- Turn on Compare to compare two periods.
- Choose a Subdomain.
The dashboard also shows when the data was last updated (for example, Last data update was at: Nov 3, 6:00 PM).
Summary Numbers
| Metric | What it shows |
|---|---|
| Active components | How many recommendation components are active. |
| Total attributable sales | Sales attributed to Malachyte recommendations in the selected date range. |
| Best performer | The top-performing component. Click View Performance to see its details. |
Charts
| Chart | What it shows |
|---|---|
| Attributable sales over time | Total attributable sales across the date range. Hover over the line to see the total for a single day. |
| Site visits over time | Total site visits across the date range. Hover to see a single day. |
| Average order value | Average order value for orders with at least one product recommended by Malachyte, by component. |
| Total attributable sales by component | Sales broken down by the top 10 performing components. |
| Clickthrough rate | The percentage of shoppers who clicked on a recommended product, by the top 10 performing components. |
| Orders with recommended products | Orders with at least one product recommended by Malachyte, compared to total orders. |
Individual Component Performance
The table at the bottom of the page shows each component's results for the selected date range:
| Column | What it shows |
|---|---|
| Component name | The component's name. |
| Direct sales | Sales attributed directly to the component. |
| Influenced sales | Sales the component influenced. |
| Visitors count | How many visitors saw the component. |
| Orders with recommendations | Orders that included a product recommended by the component. |
| Average conversion rate | The share of visitors who placed an order. |
| Average order value | Average value of orders with a product recommended by the component. |
| Clickthrough rate | The percentage of shoppers who clicked on a product in the component. |
Use Columns to show or hide columns and Search to find a component by name.
Tip
A component with visitors but $0 in sales may not be placed where shoppers can buy from it, or may need different rules. Preview it in the Playground to check what shoppers see.